Your logo is an important part of your branding design. You need to make sure that your brand has a logo that is not only attention-grabbing. Rather, one that marks your presence in the business world. It must reflect your brand persona, the core values that your brand tends to exhibit. The product or service you tend to offer – every single thing revolving around your brand must be reflected through your brand logo.
With that said, let us make a checklist of elements that are crucial in making your brand logo a symbol of your brand identity. Here are some tricks to make sure your brand persona shines and gains robust conversions.
What’s Your Brand Vibe?
When you come to the task of designing a brand logo, you need to look into what kind of brand personality does your brand has? It is quirky and fun, or rather rustic? You need to evaluate your product or services to look into this matter. For example, you are opening an eatery that offers pan Asian food.
Not only do you need to consider the product you are offering, but also the area and the interior that comes along with it. In such an eatery, you will probably go for an elegant Asian look that is not particular to one country but is a mixture of various Asian cultures and cuisines. Your interior is a combo of modern and traditional, while the cuisine you offer also includes some spin-off of original recipes. Then you may go for a logo that has a tinge of traditional and a general modern outlook.
Consider the Trends
In addition to your brand vibe, you also need to consider what is trending in the market. Particularly in the field, you are dealing with. Taking the previous example. While you go for an elegant modern-traditional look, you need to see what others are doing. And what better way to find out the latest trends than having a glimpse at your competition. However, considering completion does not mean you copy stuff from them. Not only is this against the basic business ethics. Rather it will also have an adverse effect on your brand.
Not only will your business disperse in the sea of others, but also it will make little to no impact on the viewers. You can take the general idea from their logo. However, to stand distinct, your brand logo must show its persona shining through.
After you have inspiration from whatever is trending and your competition, you need to incorporate your brand vibe into your logo. The brainstorming phase is where you come up with new ideas. Jot down every single idea you are having – that includes the worst ones too. You never know, sometimes the stupidest ones hit the spot with a little improvisation. Plus when you are thinking up ideas and names make sure you include the target demographics – consider what might attract them, if you were them, what would’ve attracted you.
Thinking out of the box is the key to get the brand logo gear moving. But make sure it isn’t too complex. Since that leads to a lack of clarity and you don’t want that. Your logo should be clear and understandable for your audience to approach your brand.
Jumping onto the logo type, you need to check out various web and logo design services when you come to this phase. Your logo type again depends on your brand vibe. For example, if you have a classic elegant tone to your brand, but get yourself a quirky animated logo. It won’t align very well with your core brand theme.
Considering the previous example, for instance, you can get a 3D logo for your Asian eatery because it has a traditional and modern feel to it. This much is pretty basic and hopefully, you can get through this easily if you know how to cut the odd one out.
Now that you are done deciding the type of logo you would like. Let’s come on to the color choices that go along with your brand logo. Colors tend to stimulate certain emotions and responses. Therefore, it is important to choose the colors for your logo wisely. If you envision the McDonald’s logo, you’ll notice that you’re feeling hungry. What is the reason for this? That’s simply because the McDonalds logo has a yellow M with a reddish backdrop. This red stimulates your hunger, even when you aren’t hungry, you’ll feel so whenever you think of McDonalds. While the yellow shows fun and quickness – that’s exactly what fast-food joints tend to portray and deliver. Similarly, let’s say you are a spa owner, then you have to make sure the colors you choose have that soothing effect upon your target audience.
After the color scheme, the right typography is crucial. Not only can provide an insight into your brand persona. It also provides clarity to your brand. When you considering the ideal typography for your logo, make sure it aligns well with the color scheme. Moreover, you need to see the spacing it may take. You can hire a logo designer to help you go through the details. Initially, though your typography should match with the overall brand person, the logo type, and the colors involved in the logo making.
Finally, after your designer has designed your log. You need to make a checklist. Firstly whether or not your logo is adaptable and scalable? Does it have all the elements that would make it a timeless and memorable one? Is it novel and distinctive amongst the other lot? Does it reflect your brand identity, as you want it to? All these are crucial questions you need to check before you launch your logo in the market.
With everything on the platter, we would like to add one more thing. Logos are an important element of the picture. They are one part of a bigger visual system that includes your colors, fonts, imagery, images, and layout, among other things. You need to focus on getting the right logo to highlight your brand identity. However, all the while keeping in mind that hiring a branding design expert is another option you can avail of.
For your brand to become successful in the long turn, you need to make sure that whatever message your logo shows, whatever persona it instills in the minds of your target audience. That must be delivered through other factors, including the product or services and the sort. While logo does stimulate the sight, what makes your customers stick to your brand is how much you prioritize their interests and requirements. Once you get the hang of this, you would be able to deliver what your logo stands for. With this, you would be able to hold your ground in the business sphere and outperform your rivals.