What is your idea is the purpose of a logo in a brand’s business? Some of the greatest company logos aspire to be a brand’s calling card, its face, the way it welcomes the customers and interacts with the rest of the world. Whether you are starting a new firm or rebranding an established one, your company logo should be at the forefront of your design process. With custom logo types created specifically for you by a Web Designs service, you can show off your brand’s individuality.
Now, you may believe that your company is too small to profit from a professionally created logo. However, every company, regardless of size, needs a great-looking logo to represent its brand. Your logo is an important part of your overall branding strategy. It is your first chance to make a good first impression, and if done right, your logo will be at the forefront for your small business to succeed for years to come. So, a professionally designed logo is a worthy investment.
Which Logo Types Promote Your Business the Best?
As you already know, a logo is a graphic that represents your company. But, did you know, though, that there are seven different logo types for you to choose from?
Even though they are all made up of text and pictures, all logo types have a distinct feel to it. And, because your logo will be the first thing potential consumers see, you will want to make sure it is perfect. So, let’s see which logo types go best with your brand.
1. Lettermark Logos or Monograms:
Lettermark Logos or Monograms are logos made from letters/alphabets which are generally the brand’s initials. They are the initials of a company with a rather long name. They have all resorted to utilizing their initials for brand identification because they only have two or three syllables to remember. A lettermark is a typography-based logo made out of a few letters, generally the initials of a firm. The lettermark is all about keeping things simple.
For example, the logos of HBO, IBM, and CNN are some of the monograms.
2. Wordmark Logos:
A wordmark or logo type, like a lettermark, is a font-based logo that concentrates solely on a company’s name. Wordmark logo may make your company’s name easily identifiable, making it ideal for businesses with unusual or memorable names. A wordmark is a good choice. If you are a new company and want to get your name out there, make sure it is short enough to fit in with the design. Anything that is overly lengthy might appear cluttered though.
For example, Google, Visa, Coca-Cola are all wordmarks.
3. Mascot Logos:
Mascot logos are those that feature a cartoon figure. The mascot logo is a wonderful method to establish your own brand spokesman or spokes-character. It is often bright, sometimes cartoonish, and always entertaining. A mascot is a fictional figure that represents your business. Consider them to be your company’s ambassador. Mascots are ideal for businesses that wish to appeal to families and youngsters to create a positive ambiance. Consider all of the mascots at sporting events and the fantastic atmosphere they generate by interacting with the crowd.
For example, KFC, Mr. Peanut, etc.
4. Emblem Logos:
Badges, seals, and crests are examples of emblem logo types, which consist of a typeface inside a symbol or image. These logos have a classic look to them that can make a big impression, so they are a popular choice for many schools, companies, and government institutions. Emblem logos are extremely popular in the automotive sector. While maintaining a classic look, some businesses have successfully updated the old emblem look with logo designs that are appropriate for the twenty-first century.
For example, Starbucks, Harley Davidson Motor Bikes, etc.
5. Combination Logos:
Combination logos are the most popular of all the best company logotypes since they combine two or more of the types to make the logos more catchy and engaging. They are very prevalent among typical consumer brands, and they are a terrific way to get large returns. The combination logos also facilitate rebranding – for instance, your company name combined with an image will be associated as one. This allows your clients to recognize your brand even if they just see the sign.
For example, the logo of Pizza Hut, Nike, and Puma can all be considered as combination logos.
Whatever logotype you pick, keep in mind that the most essential thing is to stick to the essence of your brand and your business. Choose a logotype that complements your brand’s message rather than clashing with it. Moreover, also keep in mind that you are selecting not just a logo but a face for your whole business.
So, you see, when your company engages directly with its target consumers, you will see an increase in sales, referrals, and profitability. Would you say that you ready to make a wise investment in getting your logos designed? Work with a professional designer from any graphic or Web Designs platform to get a logo that will bring more customers to your website.