How about we talk reality for a moment here? We all had a not-so-ideal start to the new decade when we entered 2021. From losing millions of lives at the hands of the pandemic to businesses shutting down and facing extreme losses, we have had quite a rough year in 2020. Today, in 2021, businesses and brands are looking to revamp their themes and rebrand their image. They do it with their existing customers in the hope to acquire new ones during the process too.
When rebranding or launching, it is critical to get the logo right. Since it is often the most widespread and recognized part of a company’s branding. However, with new design trends emerging every year, developing the right logo is no easy task but not to worry. Are you looking to rebrand or launch a new logo design too. Marvel Logo Design has everything that you need in order to cater to your logo design needs.
New research has identified the top trends of the previous year, and you are most likely to recognize a lot of them. In its 18th annual study, design researchers identified the 7 logo trends after analyzing thousands of designs over the last year. From major corporations to small businesses, all logos have been examined, and it is intriguing to discover which design trends will be prevalent in 2021. So, let’s take a look at the logo trends in 2021:
1. Stained Glass:
The Stained Glass logo design is a relatively new creation. However, it frequently draws inspiration from historical practices and constraints. In the year 2021, many logo designers are inspired by the stained glass windows of the middle ages. Moreover, after spending the greater part of a year cooped up indoors, we may anticipate reverence to be bestowed upon our delicate ecology in the stained glass logo designs of 2021.
2. Simplistic Geometry:
Have you ever heard people saying that Shapes are the building blocks of imagery? While simple shapes like triangles, squares, and circles are frequently phased away once they have built the foundation, there is still a great strength in their simplicity. And that simplicity is exactly what has inspired this logo design trend. These logos have an appearance of deliberate restraint due to adherence to shape minimalism. This allows the designers to take risks in other areas, such as vividly saturated colors and tones.
3. Divergent Letters:
For better or worse, Wordmark logos based on a typeface have had a reputation for being simple and classy. They make the brand name the focal point of the logo, making it more recognizable. However, they do not allow many opportunities for creativity. But, there is no denying the fact that the logo designers in 2021 are changing the trend of logos from all-over-the-place logos to simple yet catchy ones.
4. Pristine Symmetry:
One of the most important concepts of logo design is balance, and symmetry is arguably the most extreme example of it. When split along the center, symmetrical logo marks are identical on both sides. While similarity and predictability may appear to be synonyms for redundancy, symmetrical design is all about power. They remind us of structures, which are meant to stand their ground, no matter how tall or complicated they are, and they do so incorporating the perfect symmetrical balance.
5. Kooky Characters:
Logo designers are leading the push in representing actual people. Many others in 2021 will use caricature and overdone comedy to counter this. From a rat-playing doctor to a flamboyant doughnut dandy, we are witnessing an increase in primarily drawn logos in 2021. These logos have been seen to convey humorous, though absurd, themes.
6. Modernized Symbolism:
From the springing Phoenix to the immortal goddess to the all-seeing and witnessing eyes, logos have always had their origins in ancient symbols. What do you think is the purpose of a logo? In our perception, a logo’s aim, like that of ancient hieroglyphs and pictograms, is to communicate through simplified imagery. Logos need to be aimed to convey what the brand/business is all about with only a glance.
7. Static Motion:
What does it mean to be stationary while being in motion? Isn’t it too complicated to be understood? The answer is no. In the world of logo designs, static motion means an increase in motion tracers, fluid shapes, splatter particles, and action lines.
For businesses that are looking to innovate on their logos such as, tech brands this is one logo trend that is absolutely sure to make a splash. What is the main idea behind the static motion logos though? The concept is that it reminds customers that a brand is more than a product or a service. It is a living thing.
To look at it in the most inviting way possible, we can say that the logo design trends for 2021 provide a chance to reinvent this young decade that is sure to become an era of positivity and continuity. With current trends focusing on reviving minimalism and classical compositions, from perspective methods to basic forms to symmetry, the logos of the future appear to be striving for purity. Get in touch with Marvel Logo Design to know what innovation they can bring into your existing logo design or what they have in store for your new launches.