Are you about to launch your own business? In order to survive, any business needs strong management, sound business concepts, and well-trained employees, but they are not the only secrets to success. You must also guarantee that your business has a decent logo design in order to operate a prosperous and flourishing firm, as it reflects the company’s major goal and goals, which helps to attract a big number of consumers.
Because of the many file formats, managing your Logo Designs assets can be difficult. Knowing whether to use a.jpg, .gif, or .eps for your project is a gamble unless you understand the distinctions. In reality, there are certain distinctions between vector and raster files that will affect how effectively your brand is reproduced.
We all know that a custom-designed logo for your company is an excellent way to establish your brand identity. Now that your logo has been finished, your designer should supply you with a number of forms so that you may use it anywhere you want. However, after you get your digital files, there are two questions that might arise in your mind.
- What do I do with these files?
- Why are there so many different formats?
What you need to know is that each file type serves a distinct function. Knowing which file formats to utilize is crucial since your logo will appear in a variety of places, including on a business card, a website, and a t-shirt. However, a logo will only exist in one of two situations. It will be printed or digitally produced.
What Is A Vector Image/File?
Vector graphics are comprised of extremely thin lines and curves called paths. Each path is created by linking a specific point or node location on a vector graph’s x and y axes. All vector drawings are generated with specialized computer software that depicts the images as a complex wireframe, with each path/line consisting of a well-defined node location, node position, length, curves, and width.
Vector logos are drawn in a highly formulaic, methodical manner and can be enlarged and resized without losing resolution or becoming pixilated. By merely glancing at the borders, a logo produced from a vector design may be easily identified.
What Is A Raster Image/File?
Raster graphics are made up of tens of millions of small squares called pixels and are also known as bitmap images. A raster logo may easily be identified by zooming in and looking at it attentively. Each pixel in the logo has a square outline, which you can see. Because the color contrasts with the rest of the image, the margins are easily apparent. Raster pictures make up the majority of the images you see on the internet. They are commonly utilized in digital projects, but not so frequently in physical books, magazines, and newspaper reproductions. Raster images are often stored as low-resolution graphics, making them unsuitable for use in logos.
Vector Image vs. Raster Image for Your Logos:
When it comes to making logos, there is no doubt that vector pictures are the finest option. When it comes to making adjustments, vector pictures are considerably more versatile. You may adjust and resize them to your liking. When designing a logo, this is a crucial factor to consider. Your logo will not only exist digitally but will also be printed for usage as a banner or on products.
When developing or working with logos, raster graphics are not a good choice, especially if the logo is text-based. When the logo is image-based rather than text-based, the raster format can be used without a substantial loss in quality, however, most logos are stored as vector files. You can save the log copies as raster pictures to utilize in a digital project later.
What Are The Pros And Cons Of Vector Images?
Following are a few pros of Vector Images/Files:
a. The File Size Is Smaller:
The file size of vector logos is lower than that of raster logos. Because they are identifiable by mathematical descriptions rather than individual pixels, they take up less space and utilize file space more efficiently.
b. The Files And Images Are Easily Scalable:
Vector files may be scaled up or down without compromising the quality of the logo. This is due to the fact that they employ a mathematical description to generate a form that is constant regardless of size. Your original design does not need to be set in a certain size when using a vector. You may export that design as a raster image in whatever size or resolution you choose.
Now, let’s take a look at the cons:
a. Compatibility Issues:
Vector logos have a compatibility issue. They are incompatible with all programs except for the one in which they were created. As a result, a vector logo generated in Adobe Illustrator may be difficult to utilize in other vector graphics tools, such as Inkscape, and vice versa.
b. The Complexity:
It is considerably easier to produce and manipulate a basic vector file. Simple modifications in a complicated design, on the other hand, might be difficult to implement and need more time and talent to complete.
Moving on, these are the pros of Raster Images/Files:
a. Extensive Details:
With raster pictures, you may build a highly detailed logo design dependent on the quantity of dpi (dots per inch). The finer the dpi, the more delicate the logo design elements.
b. Precise Editing:
You may change the color information on each of the individual pixels in raster logos one by one. If you want your logo design to be as precise as possible, raster graphics are the way to go.
Now, the cons of Raster Images/Files:
a. Bigger File Size:
Because the program must render each of the pixels in a raster logo, the file size is greater than that of a vector logo. If the server’s storage capacity is restricted, this might be an issue.
b. Images Become Grainy:
When you expand a raster logo, it becomes fuzzy. Because raster pictures have a finite amount of pixels, your computer will have a hard time guessing the colors of the missing pixels when you expand the image or logo.
Should you use raster or vector if you could only utilize one format? This blog should have made it apparent that when it comes to Logo Designs, a vector logo is more superior. You may scale the logos up or down as needed, giving you a lot more freedom. For web or digital applications, however, raster logos are preferable.
However, even if you utilize vector logos, you will need to save them in raster format in order to use them on the web. As a result, the ideal strategy is to obtain vector logos and then store them in both vector and raster formats for subsequent usage on the Web.
By now, you must be able to understand what is best for your business log. If you are still unable to decide, consult with our experts to get an idea right now.